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To advertise the Thomas & Mates brand name in a very disruptive way, we made an hijack marketing and advertising marketing campaign targeting mothers and fathers traveling by educate and experiencing delays (a typical prevalence in Italy).
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Presently, it's presently the most important small business device inside the corporate team. "The professionals,” puts workers at the center with its storyteling and thematic choices.
All through the web video game, staff members gather details centered on their efficiency. All those with the best scores qualify To participate in a closing contest with live indoor and out of doors motion online games. Competing in groups, the top 3 acquire prizes.
A person hundred European winners at state amount have also been nominated to contend towards other organizations during the European locations to become Greatest in Europe and maybe in the long run Best on earth.
Incorporating interactive content material, animation and on-line tools, front-line and back again Business office staff can now connect with the most recent data – and to each other – with the ease in their individual electronic gadget, 24/seven.
Could we make the brand story rock and develop into an international accomplishment story on its 50th anniversary although proving its accomplishment Tale can live to tell the tale?
Communications about local climate transform focus on data and projections to these an extent that people come to feel powerless and fatigued. There is actually absolutely nothing “small old me” can do. But that’s not true – this job displays why!
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Who wouldn't wish to be a hero? The A single Safety consciousness campaign turns 400,000 Bosch personnel into daily heroes. Cross-media storytelling not just promotes awareness for company stability, but will also ensures that a significant matter is communicated emotionally and with many pleasurable.
Two troubles – one particular Remedy. How do we show and convey to the “Digital Transformation@Henkel” and build a stakeholder-network simultaneously? The solution: A “World Stakeholder Engagement Platform” – an interactive 2-times event-structure with 32 pertinent stakeholders from sixteen worldwide key markets. This combination of a face2face-function with a social websites dimension is for us the structure of the future.
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